Menu

IoT FEATURE NEWS

The Force of IoT Thunder is not the Real Time Engine for Salesforce

By Carl Ford September 16, 2015

Salesforce.com’s Dreamforce customer event is going on this week and they are talking about IOT in many of the sessions and in the hall.  The roll out of the Thunder Real Time services for IoT points out the real time aspect of the tools.

Many of the examples, however, have little to do with IoT sensors but everything to do with customer contact. It’s easy for a layperson to be confused, since when it comes to “things” we can mean anything from a person’s phone to a hydroponic water sensor. In fact, the keynote from Uber is a great example of IoT that is not sensor-based, but is all about application software.

While I feel like the IoT emphasis points to some non–IoT examples, here is what is important about Thunder for IoT.

Analytics.

Thunder is a great tool for getting past the big data story and to the relevant data decisions. I often say that IoT becomes an Internet of Service and in all the examples Saleforce.com uses, the key goal is improving customer service.

This makes total sense because Salesforce.com is a customer relationship system. It also makes sense because the emphasis goes beyond the things to the partitioning of whom the things services.

The analytics therefore are not about the lake or the stream, but the individual droplets and their relationship to providing customer service.

Bottom line: the existing customers who want to use the data they have to improve customer service are going to find Thunder a useful mechanism. If they have devices that allow then to gather the relevant information, the customer experience is easily enhanced. Whether that real-time trigger for the event comes from a thing, a system, or even something as slow as a person is irrelevant.

The customer is served.

Thunderstruck. 




Edited by Ken Briodagh

Partner, Crossfire Media

SHARE THIS ARTICLE
Related Articles

AT&T and Aira Leverage IoT for Accessibility

By: Ken Briodagh    5/18/2018

Assistive Technology Platform Announces Global Expansion on Global Accessibility Awareness Day

Read More

The Risks of Ignoring Remote Monitoring Alarms

By: Special Guest    5/17/2018

With so many alarm alerts from remote monitoring, it's almost impossible for workers to pay attention to all of them, and that puts retail at risk.

Read More

How 5G Will Transform Consumer Entertainment and Enterprise Networking

By: Ken Briodagh    5/16/2018

Networking technology is approaching a problem, and an opportunity, because bandwidth latency. All of these problems are likely to be addressed by the…

Read More

How Will 5G Change Robotics and the IIoT?

By: Special Guest    5/16/2018

While some consumers are finally warming up to 4G connectivity, the most tech-savvy mobile users are already looking forward to the next upgrade: 5G.

Read More

Cayenne Spices Up India's Growing IoT Momentum Partnering with SenRa

By: Cynthia S. Artin    5/16/2018

India has not been slow to move on implementing IoT projects over the last few years, investing in smart cities and future jobs.

Read More