Directed IoT Aims to Be One-Stop Shop for IoT

The Internet of Things marketplace is a fragmented one, so several companies recently have stepped up to help businesses that want to do IoT implementations pull the pieces together.

Directed IoT, a 6-month-old business that is related to 11-year-old B2 Group, is one such company. But the company has kind of a unique angle on end-to-end IoT solution delivery – it’s aiming it at small and medium businesses and cities rather than at the largest organizations out there.

I recently met with Bob Bilbruck of Directed IoT at TMC Editors’ Day in Santa Clara, Calif. “We do womb-to-tomb development,” said Bilbruck.

That includes consulting on, managing, and operationalizing IoT solutions. Through its professional services it can create total solutions through a collection of IoT providers, he explained.

“We’re a one-stop shop if you are considering IoT,” said Bilbruck.

Directed IoT defines its customer target profiles as follows: SMBs are businesses with 5,000 or fewer employees; and small and medium cities are ones with populations of 250,000 or less.

The company would not disclose the names of any of its customers, but Bilbruck said the company will do $1 million in revenue this year. He added that Directed IoT is doing a lot of work with APIs to bring in capabilities and that it has a collection of connectivity, device, and gateway partners.

Connected car and connected health and wellness are the applications on which Directed IoT is focused.

In a recent interview with me, Homaira Akbari, founder, president, and CEO of strategic advisory services firm AKnowledge Partners, said there’s been a lot of action, including investment, in IoT health care and transportation. “The next big market is health care,” she said.