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The Evolution of Trust: From President Reagan to IoT Evolution

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Generations ago, the Russian phrase that translates to "trust but verify," "???????, ?? ????????" (Doveryay, no proveryay), was an expression used in the mid-range nuclear missile deal between the two superpowers.

The saying captures a pragmatic approach to trust, emphasizing the importance of verification to ensure reliability and security. Later, the superpowers retooled it to be Verify and verify as they were eliminating chemical weapons.

Today, it’s further evolved to “never trust always verify,” or Zero Trust.

As a security framework, unlike traditional perimeter-based security models that assume everything inside an organization's network can be trusted, Zero Trust assumes things could have been compromised. Therefore, trust is never automatically granted; it must be continually verified.

Now this could easily lead to a lot of extra traffic as everything gets continually questioned, so it’s important to develop a methodology that reduces traffic while maintaining secure communication.

This translates into several security measures within the enterprises network.

Those security measures are what is being talked about in the Zero Trust session by Steve Hanna of Infineon Technologies and Olivier Allaire of Orthogone Technologies.

But to quote another spokesperson of the time. “I’m not going to pay a lot for this muffler.” The goal of Zero Trust is to mitigate risk, so having heard the numbers companies and cities have been forced to pay from ransomware, a key objective is to deploy in a timely and efficient manner.

Because trust me, you are going to want to verify that your network is secure from end to end and everything between.

Learn more about the ever-evolving Internet of Things at IoT Evolution Expo 2025! This will be taking place from February 11-13, 2025, in Fort Lauderdale, Florida. Part of the #TECHSUPERSHOW experience, this event combines conference programming with a robust exhibit hall, networking events and other activities, promoting educated togetherness between buyers and providers of business technology products and services that are huge for the Internet of Things.




Edited by Greg Tavarez
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Partner, Crossfire Media

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