Menu

M2M FEATURE NEWS

Nissan & Sirius XM Team Up to Get Telematics in Vehicles

By Steve Anderson October 04, 2012

Earlier today, Nissan announced that they would be working with Sirius XM to bring a variety of new telematics services to Nissan vehicles. A variety of services will be made available as part of the arrangement, which in turn will set the stage for some very unexpected new business practices as well.

The telematics set to be included as part of the arrangement between Nissan and Sirius XM include a 24 / 7 emergency contact system in the event of a car accident, as well as stolen vehicle tracking and the standard suite of audio entertainment options that have come to be associated with the name Sirius XM.

While there are a lot of new options involved in the new telematics systems, Nissan and Sirius XM will also be looking to make their use easier on the users themselves. To that end, they'll be providing not only a consolidated bill for the subscription options they use, but they'll also be offering a centralized website making it easier to manage the subscriptions they have, allowing users to easily add more services as the desire strikes, or remove services in deference to the individual budget.

The Director of Nissan Connected Services, Trisha Jung, offered further explanation of the value of the connection between Nissan and Sirius XM with her remarks, "Being the first car company to launch these telematics services allows us to further enhance the whole customer driving experience by providing the finest audio entertainment and data services that meet the growing expectations of the connected driver.".

Indeed, Sirius XM has been stepping up its offerings in terms of value provision, working with Nissan on new cars and with GM, Volkswagen, and several other brands on used cars. In fact, Sirius XM reportedly has some plans to look beyond cellular telematics and incorporate satellite networks into their package as well, providing an expanded range of services and an improved overall value prospect thanks to personalized services previously unavailable as well as some "next-generation audio offerings" as well.

Providing added value is the key to capturing customer dollars in an uncertain marketplace. Customers value having their dollars on hand more than they value many goods and services, so finding a way to provide products that are a better value than having dollars on hand is the key to getting those necessary customers in the door and buying. Sirius XM and Nissan have a pretty good handle on that concept, but will it be sufficient to get more users buying Nissan? Only time will tell, but the current prospects are certainly encouraging.

Want to learn more about M2M technologies? Don’t miss the M2M Evolution Conference, collocated with ITEXPO Austin 2012 happening now in Austin, TX.  Stay in touch with everything happening at M2M Evolution Conference. Follow us on Twitter.




Edited by Brooke Neuman

Contributing IoTevolutionworld Writer

SHARE THIS ARTICLE
Related Articles

ON Semiconductor Introduces Compact Low Power Sigfox Solution

By: Ken Briodagh    9/25/2017

ON Semiconductor Sigfox RC1 verified SiP provides turnkey RF solution with module-like functionality in an IC form factor for device-to-cloud communic…

Read More

Cambium Networks Announces New Cnpilot E502s Outdoor Wi-Fi Access Point

By: Ken Briodagh    9/22/2017

New Cambuim 30-degree Wi-Fi outdoor sector coverage supports narrow areas or high-capacity cluster deployments

Read More

Mocana Verifies Integration with IoT Platforms

By: Paula Bernier    9/21/2017

Connected device security company Mocana has verified integration with AWS, Azure & VMware IoT platforms.

Read More

Finnish WIVE Project Uses 5G for Automated Transport, Smart Grid and More

By: Ken Briodagh    9/18/2017

According to a recent announcement, an industry group led by Nokia Bell Labs and including several academics in Finland has established a collaboratio…

Read More

SMIC, Brite Semiconductor and Synopsys Collaborate on Low Power Platform for IoT

By: Ken Briodagh    9/18/2017

New IoT platform includes Synopsys' DesignWare ARC Data Fusion IP Subsystem and interface IP and SMIC's 55ULP process, and is implemented by Brite's e…

Read More