WayRay: Introduces First Holographic Navigation System to the U.S.

Have you ever gotten so lost that a map or GPS couldn’t help? Or have you ever taken your eyes off the road for a split second to look at directions? We live in a fast paced world where time is a very precious commodity. Getting lost is a time deterrent and possibly a danger to you and others.

WayRay and Orange Business Service hopes to provide drivers with state-of-the-art directions with the release of two devices. WayRay Navion projects holographic GPS imagery and driver notifications directly onto the windshield of a car. This device brings augmented reality to driving without the need of clunky eyewear or headgear that could impair the driver’s field of vision. It is a small projector that fits on top of the dashboard that projects a holographic overlay image of the virtual route line over the road. It helps drivers to not refocus their eyes to the windshield or to be distracted by looking to their embedded GPS. The device also utilizes gesture and voice control.

WayRay has also announced the WayRay Element, which is a “wearable for your car.” It plugs into the on-board diagnostics (OBD) connector of any car model after 1992 to track driver performance, trip history, costs, fuel usage, location and the overall health of the automobile. This information is all visualized and made accessible through a smartphone, tablet or PC. Built into the device is an automated driving coach app that analyzes the data to offer steps for improving driving skills.

“Orange Business Services’ extensive telecommunications infrastructure and M2M expertise have enabled WayRay to provide its connected car innovations to U.S. drivers,” said Anne-Sophie Lotgering, SVP, Europe, Russia & Commonwealth of Independent States, Orange Business Services. “We are proud to be pioneering with WayRay technology that redefines the driving experience.”

Although the cost of the two devices hasn’t been announced, WayRay is affording drivers piece of mind both in the knowledge that they will arrive at their destination in a timely manner and also that they will do so safely. 

Edited by Ken Briodagh