ONE Championship and Microsoft reportedly have formed a strategic partnership to harness the Microsoft Cloud, including Microsoft Azure and 365 products.
This partnership will transform digital fan experiences and enhance collaboration for employees. Microsoft is ONE Championship’s preferred cloud and data services provider. The company will power its digital transformation and accelerating innovation across all touch points.
“I am thrilled to announce that ONE Championship has officially partnered with Microsoft to deliver fans the absolute best in data-driven digital experiences,” said Chatri Sityodtong, chairman and CEO, ONE Championship. “ONE Championship is a global leader in live sports, and through the Microsoft cloud, we can accelerate our capabilities and digital presence.”
Microsoft and ONE Championship are co-investing in digital fan experience transformation. The partnership is set to further enhance ONE Championship’s position as a leading global sports media property. It will accomplish its vision to engage fans through its unique brand of Asian values, world-class athletes and global appeal. As ONE Championship accelerates its digital journey, the company will leverage the power of the cloud and data to build new capabilities and deliver cutting-edge digital experiences for its millions of fans around the world.
ONE Championship will further improve its platform by leveraging Microsoft Azure to accelerate its streaming services and personalized content offers for fans around the world. AI-powered recommendation engines and analytics on fan behavior and viewing habits will allow ONE Championship to better engage fans across all touchpoints and provide them with new experiences.
“Demand for digital experiences has never been higher and our partnership with ONE Championship — a leader in sports entertainment with the largest and most rapidly growing millennial fan base — will enable them to deliver on this opportunity in innovative new ways and enhance the services they provide for supporters, athletes and employees,” said Jean-Philippe Courtois, EVP and president, Microsoft Global Sales, Marketing & Operations, Microsoft. “We’re looking forward to working with ONE to help accelerate its digital transformation for the benefit of millions of sports fans around the world.”
The collaboration between Microsoft and ONE Championship will also allow fans to experience events remotely with the flexibility and scalability needed to address increasing demand from end users. This is true during this time when sports entertainment shifts to digital. In the future, the partnership will also enable ONE Championship to explore other innovations. These will include the use of holographic computing in injury prevention; as well as the ability to improve athletic performance through AI and machine learning.
Chrissie Cluney has been a correspondent for IoT Evolution World since 2015. She holds a degree in English with a concentration in writing from the College of Saint Elizabeth.Edited by
Ken Briodagh
