Menu

IoT FEATURE NEWS

The Force of IoT Thunder is not the Real Time Engine for Salesforce

By

Salesforce.com’s Dreamforce customer event is going on this week and they are talking about IOT in many of the sessions and in the hall.  The roll out of the Thunder Real Time services for IoT points out the real time aspect of the tools.

Many of the examples, however, have little to do with IoT sensors but everything to do with customer contact. It’s easy for a layperson to be confused, since when it comes to “things” we can mean anything from a person’s phone to a hydroponic water sensor. In fact, the keynote from Uber is a great example of IoT that is not sensor-based, but is all about application software.

While I feel like the IoT emphasis points to some non–IoT examples, here is what is important about Thunder for IoT.

Analytics.

Thunder is a great tool for getting past the big data story and to the relevant data decisions. I often say that IoT becomes an Internet of Service and in all the examples Saleforce.com uses, the key goal is improving customer service.

This makes total sense because Salesforce.com is a customer relationship system. It also makes sense because the emphasis goes beyond the things to the partitioning of whom the things services.

The analytics therefore are not about the lake or the stream, but the individual droplets and their relationship to providing customer service.

Bottom line: the existing customers who want to use the data they have to improve customer service are going to find Thunder a useful mechanism. If they have devices that allow then to gather the relevant information, the customer experience is easily enhanced. Whether that real-time trigger for the event comes from a thing, a system, or even something as slow as a person is irrelevant.

The customer is served.

Thunderstruck. 




Edited by Ken Briodagh

Partner, Crossfire Media

SHARE THIS ARTICLE
Related Articles

Ericsson Collaboration Advances 5G Drone Operations for Smart Agriculture

By: Greg Tavarez    9/21/2022

Ericsson formed a collaboration with the Aerial Experimentation and Research Platform for Advanced Wireless to advance the use of 5G for drone operati…

Read More

Pente Networks Announces $10 Million Series A, Names Avi Cohen CEO

By: Arti Loftus    9/20/2022

Pente Networks, developer of IT-centric enterprise LTE/5G solutions for service providers and their end customers, announced it has completed a $10 mi…

Read More

Astrocast Adds to Growing IoT Constellation in Orbit

By: Greg Tavarez    9/20/2022

Four Astrocast 3U spacecraft will be launched by Spaceflight aboard India's Polar Satellite Launch Vehicle mission under a commercial arrangement with…

Read More

5G Growth Driving Connected Device Form Factor Innovation

By: Greg Tavarez    9/20/2022

Frost & Sullivan's "Growth Opportunities Driven by New Form Factors" report found that the adoption of new form factors for devices will surge with th…

Read More

If You Can Make It Here, You Can Make It Anywhere: LoRaWAN Arrives in the Big Apple

By: Arti Loftus    9/19/2022

Senet announced with partners it expanded the buildout of its public LoRaWAN network across all five boroughs of New York City.

Read More