A New IoT Partnership Between Blues Wireless and Positive Sum


Since the 1980s, telcos have transformed their businesses via fixed and mobile voice, and fixed and mobile data. As such transformations seem to manifest in waves, IoT experts suspect the next big wave for the 2020s is embedded connectivity.

In IoT, interconnectivity is a cardinal pillar. So by that logic, as telcos take embedded connectivity and provide significant enhancements, support for that pillar remains strong as the industry maintains its upswing. It’s clear that the telco sectors recognize this, and they’ll continue efforting in order to expand intelligence and interactivity as result.

Enter cellular IoT hyper-scaler Blues Wireless, an embedded connectivity startup that provides IoT solutions and is big-time focused on providing high-scale, device-to-cloud data pumps. Blues Wireless made an announcement earlier this month, one involving a whopping $32 million Series A1 funding round led by Positive Sum.

By using Blues Wireless’ flagship products Notecard and Notehub, interested parties can quickly and securely connect their physical products to the cloud via cellular at cost-effective rates. For context, Notecard is a low-code data pump embedded within customers’ products, and Notehub routes that very data to the customers’ clouds.

Alison Davis Riddell, a partner at Positive Sum, is thrilled about this news and believes Blues Wireless is well-positioned to create an inflection point in IoT. “Blues Wireless has strong market signal, with rapid growth and demand from some of the world’s leading companies to connect their distinctive products to the cloud securely, economically, and with unprecedented speed. Having worked directly in the IoT space for six years, I can confidently say that Blues’ approach is unlike anything we've seen. The opportunity is tremendous."

Ray Ozzie, CEO of Blues Wireless, brings much entrepreneurial experience and passion to his company’s customers and partners, especially with announcements like these.

“Even in difficult economic times,” Ozzie said, “enterprises will not hesitate to invest in transforming their physical products to be capable of remote monitoring and control. Connecting products to the cloud using cellular has been a time-consuming and expensive endeavor, fraught with risk. Complexity kills. And yet, Blues has taken a unique, developer-centric approach that simply eliminates complexity from device to cloud, enabling products realistically to go from prototype to scale deployment in months instead of years."

Click here for additional info about how Blues Wireless and Positive Sum are paving the way for fruitful opportunities in connectivity.

Edited by Alex Passett
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