Latest Automotive HMI Report Focuses on Location-Based Services

Telematics Update, a reference point for automotive telematics, mobile, and Web industries, recently released a sample of its latest B2B survey of over 100 automotive HMI. In the sample, location-based services were identified as the most important in-vehicle technology feature.

“Our research shows, that macro lifestyle trends, such as mobile device familiarity, almost ubiquitous connectivity and increasing personalization still remain key influencers on future HMI design,” Ben Ziemke, industry analyst for Telematics Update, said in a press release. “As a result, these trends call for a much stronger user centered and human factor driven HMI design approach, in order to maximize the user experience whilst satisfying increasing safety requirements.

The 105-page report, now available for purchase, provides a thorough analysis of current HMI design and technology. The report also goes into a descriptive analysis of Consumer Lifestyle Trends in order to help companies in the automotive industry see how these trends influence HMI design.

“Additionally,” said Ziemke, “future shifts to ‘car as a service’ ownership models subsequently require HMIs to almost instantly adapt to each driver’s preferred interaction mode and in-vehicle services.”

With interviewed experts such as Andy Gellatly, Technical Fellow from General Motors, and Dr. Otmar Schreiner, Head of Interior Electronics Solutions (France) and IES Research & Development for Continental Automotive, the report can help automakers, tier ones and software providers assess the competitive landscape and differentiate their offerings.

Telematics Update offers unique and incisive news and analysis for the automotive telematics space. Company newsletters, reports, and global B2B conferences help unite leaders from across the automotive, mobile, wireless, digital, and Web industries to bring vehicle connectivity to the masses.