Menu

M2M FEATURE NEWS

Earth Networks Names New CMO

By Paula Bernier August 05, 2016

Anuj Agrawal has joined Earth Networks as its chief marketing officer. Earth Networks offers connected solutions that address greenhouse gas, lightning, and weather.

Agrawal was previously vice president of marketing at software-as-a-service analytics company Orchestro, which was acquired by E2open. He was also the head of marketing at consumer and marketing insights company IXI, which Equifax bought. He’s also worked in marketing at chip giant Intel and Virgin Mobile USA, which is known for its forward-thinking marketing.

Earth Networks works with Scripps Institution of Oceanography and other partners to employ sensors to measure carbon dioxide and methane to gauge the amount of greenhouse gases in the atmosphere. Its Total Lightning Network, meanwhile, leverages connected sensors to detect cloud-to-ground and in-cloud strokes in an effort to detect severe weather and generate alerts about such conditions. The company also combines data it gathers using its own collection of more than 10,000 neighborhood-level sensors, and information from the National Weather Services and the World Meteorological Organization, to assess and share weather forecasts and warnings.

Using connected technology to measure, analyze, and distribute information about the weather is becoming more prevalent, which makes sense in light of changing weather patterns.

Another example of how businesses are addressing weather with connected solutions is the partnership of Gogo, IBM, and The Weather Company. As TMC CEO Rich Tehrani reported in June, the companies provide technology to help determine airplane turbulence and share it with others to ensure the planes that follow don’t go through the same rough patches.

“Prior to this solution the way turbulence information was delivered was through the experience of other planes flying through turbulence, radioing the information to a control tower, or other nearby planes to notify them that your plane had flown through turbulence,” said Sergio Aguirre, senior vice president of product management and business development at Gogo Business Aviation. “Gogo’s system delivers real time diagnostics so other planes using the similar flight patterns will have better, more accurate weather and turbulence information delivered more quickly. It turns the plane into a moving weather station in the air and crowdsources data to create more transparent information quickly.”




Edited by Ken Briodagh

Executive Editor, TMC

SHARE THIS ARTICLE
Related Articles

Mirabilis Introduces AI for System-on-Chip Performance Analysis

By: Ken Briodagh    9/25/2018

Mirabilis Design recently announced the immediate release of its VisualSim Artificial Intelligence (AI)-driven Processor Generator for performance ana…

Read More

Taking A Longer View of IoT: Carnegie Technologies Partnership with Semtech

By: Cynthia S. Artin    9/25/2018

Carnegie Technologies and Semtech Corporation announced earlier this month at Mobile World Congress Americas they are working together on LoRa solutio…

Read More

Renesas to Acquire Integrated Device Technology

By: Ken Briodagh    9/20/2018

Renesas Electronics Corporation and Integrated Device Technology have signed a definitive agreement under which Renesas will acquire IDT for an equity…

Read More

Teslonix and Farsens Sign Business Collaboration Agreement

By: Ken Briodagh    9/20/2018

In a recent announcement, Teslonix, an Internet of Things (IoT) connectivity and management solutions provider, and Farsens, a chip manufacturer for w…

Read More

Taoglas Launches NB-IoT Antenna in New Multiband Range at MWCA

By: Ken Briodagh    9/19/2018

In a release from Mobile World Congress Americas, Taoglas, a provider of IoT and automotive antenna and RF solutions, announced the first three antenn…

Read More