HP and Cubic Team Up to Load Connected Car for Epic Race

By Ken Briodagh September 10, 2015

There is about to be a race across the world. A team of drivers in a Volkswagen Touareg will drive 11,800 miles from the Cape of Norway in the north to the Cape of Africa at that continent’s extreme southern tip: CapetoCape. And the car will be loaded with HP hardware, and connected throughout the trip by IoT technology by global connectivity provider Cubic Telecom, based in Ireland.

The trip will go through 19 countries and about 20 different cellular providers’ home regions, creating a potential connectivity nightmare. HP asked Cubic to fix it. To do that, the company has outfitted the vehicle with its proprietary platform and chipset that allow the vehicle to interface with any carrier’s network, in any location as a local connection. As a result, the driver, vehicle and surrounding environmental data can be tracked and shared in real time on a continuous basis as it takes this incredible journey.

“For HP, the CapetoCape race aims to push the boundaries of the connected car space. But, to make this happen, it is critical that we have the best possible wireless connectivity at all times,” commented HP’s CapetoCape team. “We tapped Cubic Telecom for their ability to provide constant, robust connectivity everywhere.”

Image via Cubic

The initiative will allow fans to stay connected to driver stats, location updates and other details in real time. Researchers will also be able to collect data aimed at the advancement of autonomous vehicle technology, insurance data points, road conditions, driver vital signs and much more. By leveraging Cubic Telecom’s global connectivity platform, HP will be able to provide the highest quality output and constant stream of data and insights via the connected car.

“The Cape to Cape race is an amazing feat in stretching the very limits of human, automotive, machine-to-machine and wireless connectivity capabilities,” said Barry Napier, CEO of Cubic Telecom. “We’re excited to be the provider chosen to enable constant, global connectivity for what may be one of the harshest possible environments for the connected car.”

To follow the race, visit

Edited by Dominick Sorrentino
Get stories like this delivered straight to your inbox. [Free eNews Subscription]

Editorial Director

Related Articles

Zipline Announces 'Zip' Drones for Precise, Autonomous Deliveries

By: Alex Passett    3/31/2023

Zipline's "Zip" delivery drones are next-gen, virtually silent machines that are expected to deliver up to seven times faster than traditional automob…

Read More

Modeshift Partners with LTCA for Smart Ticketing

By: Stefania Viscusi    11/17/2022

Modeshift's smart transit solution has been adopted by Luzerne County Transportation Authority (LCTA) in the Wilkes-Barre, PA.

Read More

Video-Based Safety and AI Technology Can Reduce Truck Accidents

By: Tracey E. Schelmetic    11/15/2022

IoT solutions with video-based safety and AI technology can help reduce the likelihood of accidents by identifying distracted and aggressive driving.

Read More

Upward Mobility: Urban Movement Labs Joins Smart City Venture Studios as New Agency Partner

By: Matthew Vulpis    2/24/2022

The technology developed to create "smart cities" can make communities more effective and efficient in the use of resources, a necessity given the pro…

Read More

Up, Up, and Away - With Your IoT Data?

By: Special Guest    2/4/2021

Times have changed in the amazing world of the Internet of things (IoT). What once was a new and compelling idea has quickly worked its way into the h…

Read More