Callaway Cars Uses IoT for Development, Driving

Callaway Cars knows how to rock some speed. Well, now the company best known for getting fast cars to go faster is using the IoT to help its customers do the same. The company announced that it will use IoT technology to gather and to analyze its Callaway Corvette Z06 SC757 performance data during on-road testing, and then apply those real-world driving insights to improve and advance future product development.

Callaway Cars is working with product development firm Boston Engineering to design and to implement the ThingWorx IoT platform for this solution. Sensors in the Callaway ‘Vette will collect performance data, including speed, engine RPM, air intake temperature, and air outlet temperature. The collected data is fed to the ThingWorx cloud and transmitted to Callaway engineers. In the future, the company might also make the data available to dealers and customers.

“Our engineers approach vehicle systems and components without compromise, and we've been able to develop products that produce stunning power,” said Reeves Callaway, founder of Callaway Cars. “Working with IoT technology to capture and analyze data quickly can give us another highly effective method to evaluate our products' performance.”

All Callaway Corvettes are prepared to Callaway engineering specifications by expert craftsmen in Callaway's Connecticut and California factories. Callaway Corvettes are sold by select Chevrolet dealerships and maintained by all GM service centers.

“Callaway Cars exemplifies how an innovative manufacturer can use IoT to enhance R&D and to introduce new products for added business value,” said Bob Treiber, president and co-founder, Boston Engineering. “We provide powerful IoT capabilities by combining best-in-class technology from partners PTC and ThingWorx with two decades of product engineering consulting experience.”

I think we’d all like a ride in that little Corvette.