Menu

SMART TRANSPORT FEATURE NEWS

UL and Applied DNA Announce Strategic Partnership

By Ken Briodagh July 18, 2018

UL, a global safety science organization, recently announced that it and Applied DNA Sciences have joined forces to form a strategic partnership that will lay the foundation for a significant new development in product authentication and supply chain traceability.

This partnership will enable UL to offer a series of Verification Marks for point-of-origin and product content, utilizing Applied DNA’s SigNature molecular tags. The DNA tag marks products in order to create a unique “fingerprint” that can be traced throughout a product’s journey in the supply chain. This technology combined with UL’s expertise and experience in testing, audit, and inspection service offerings equips manufacturers, governments, trade organizations, brands and end consumers with a tool to validate the very source and content of products, thus instilling an added level of confidence and empowering trust.

“UL strives to help manufacturers, brands and retailers develop and bring safer products to market and empower consumer trust,” said Denis Koh, VP and GM, Consumer & Retail Services division, UL. “The Verification Mark programs will help enable brands, retailers and manufacturers to trace and authenticate goods as they move along the supply chain and provide greater confidence that products enter the market as intended and from trusted sources.”

UL’s Verification Mark provides third-party verification, demonstrating to consumers that the supplier is taking steps to lead in the industry by having their products evaluated against UL’s highest standards for quality and integrity. Furthermore, the Verification Mark program from UL helps cut through messaging and promotional clutter by making independent, objective and scientifically-based assessments of product content and point-of-origin claims substantiated by the DNA tagging technology from Applied DNA Sciences.

“The UL Mark Verification program is an ideal platform for our SigNature molecular tags to assure brands, and consumers alike, the provenance of origin and to substantiate key marketing claims,” said Dr. James Hayward, President and CEO, Applied DNA. “The global footprint and existing relationships of the UL organization afford Applied DNA a unique opportunity to engage key customers and quickly scale in-field testing services to support supply chain quality and traceability requirements.”


Ken Briodagh is a writer and editor with more than a decade of experience under his belt. He is in love with technology and if he had his druthers would beta test everything from shoe phones to flying cars.

Edited by Ken Briodagh

Editorial Director

SHARE THIS ARTICLE
Related Articles

IoT Time Podcast S.3 EP.36 Teradata Analytics Universe

By: Ken Briodagh    10/17/2018

On this episode of IoT Time Podcast, Ken Briodagh sits down at Teradata Analytics Universe and chats with TUN Challenge award winners from Loyola Univ…

Read More

Teraki Launches AI and Edge Technology for Automotive Industry

By: Ken Briodagh    10/16/2018

Teraki AI technology enters market using Infineon's AURIX line of automotive microcontrollers, makes accurate AI applications possible in existing emb…

Read More

Paragon Footwear Improves Operational Efficiency with Sify and Aeris

By: Ken Briodagh    10/10/2018

With new offering, Paragon brings down fleet idle time, misuse, fuel pilferage and improves driver behavior, thus enhancing sales and customer satisfa…

Read More

Trimble Leverages SmartSense for Food Safety Systems

By: Ken Briodagh    10/10/2018

SmartSense by Digi Collects and Sends Remote, Real Time Temperature Data from Vehicle Fleets to Trimble's Supply Chain and Data Analytics Platform for…

Read More

Verizon Announces Strategic Agreement with Mutualink

By: Ken Briodagh    10/9/2018

Verizon recently announced that it has teamed up with Mutualink to provide interoperable critical communications solutions with the goal of helping fi…

Read More