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A True Beacon for IoT: 1NCE's Industry Successes, Leadership Change-Ups, and the Road Ahead

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Good afternoon, readers.

It’s been quite a hot minute — since February, if memory serves — since we talked about software and connected products innovator 1NCE.

Let’s recap.

Since my first time covering 1NCE nearly two years ago, 1NCE has straight-up slam dunked a number of connectivity wins for what’s presently the collective (and still-expanding) IoT ecosystem. Our past 1NCE headlines have included much of the following:

  • Powerful software tools for connected products, accessible through 1NCE OS
  • 1NCE Plugins, extending 1NCE’s platform capabilities to supercharge IoT products

1NCE continues to work in — and strategically sell, to operators and myriad customers the world over — pure simplicity. As often stated by Ivo Rook, who previously held the position of 1NCE’s Chief Operating Officer, “Connectivity doesn’t have to be as complex as the world makes it seem.” This rings true, since removing gargantuan Internet of Things complexities in connectivity is key. (It is, after all, the lifeblood of IoT.)

This brings us to brand-new announcements that hit our inboxes earlier today:

1NCE officially announced several new appointments for its executive team — Sven Adler as Chief Financial Officer, Arne Aßmann as Chief Strategy Officer, Jennifer Haag as Chief Human Resources Officer, and Nicolas Martinez-Fresno as Chief Sales and Marketing Officer.

Additionally, Ivo Rook was promoted to Co-CEO.

According to 1NCE, its founder Alexander P. Sator will continue as Co-CEO of 1NCE (now with a deeper focus on corporate development). As fellow Co-CEO, Rook will reportedly focus on “guiding the company leadership team in delivering growth, quality operations and relentless execution.”

Here’s a quick handful of notes on each of the above-mentioned leaders:

  • Adler has a 20-year track record of spearheading growth strategies while streamlining efforts to drive measurable bottom-line results for tech giants like SAP, Ricoh and Qlik.

  • Aßmann has been with 1NCE since 2018; first as the Head of Strategy and Business Development, then as the Vice President of Commercial, and now as Chief Strategy Officer. Previously, he worked for Statista from 2009 to 2017, with his final position as Head of Market Insights (which will undoubtedly keep serving 1NCE well).

  • Haag has joined 1NCE with extensive experience earned at T-Mobile and Verizon. As an HR exec, she led the reorganization and relaunch of T-Mobile for Business, gathering additional expertise in large-scale HR operations, talent acquisition, organizational restructuring, performance management, and talent management and more.

  • Martinez-Fresno joined 1NCE back in 2022 to lead the company’s business expansion in Europe (and later, in North America). Before joining 1NCE, he worked for Vodafone and Telefónica, where he held numerous international B2B leadership roles that delivered strong revenue growth and global expansion.

  • And of course, Rook joined 1NCE in 2021 as Chief Operating Officer (after serving as CEO of IoT at Vodafone and SVP at T-Mobile). His operational leadership has, quote, “been vital in making 1NCE a truly global company in less than three years, with customers now serviced across the world with regional centers in Cologne, Miami, Riga, São Paulo, Singapore and Tokyo.”

At the time of this article’s publication, 1NCE is ranked as one of the fastest-growing companies in the IoT marketplace. With 23,000+ customers (and data collected from 30 million managed endpoints across a total of 173 countries), 1NCE and its newly expanded leadership are expected to add even more endpoints as its team becomes a truly renowned and relied-upon global brand.

“Becoming a global brand demands the best and brightest leaders from across tech, and we’re thrilled for elite talent like Arne, Jenny, Nicolas and Sven to be on the executive team,” Sator expressed.

Congratulations are in order to these folks involved. It’ll be very interesting to see what else 1NCE has in store; for the remainder of 2024, for 2025, and beyond.

Learn more about experts driving change for Internet of Things solutions at IoT Evolution Expo 2025, which will be taking place from February 11-13, 2025, in Fort Lauderdale, Florida. Part of the #TECHSUPERSHOW experience, this event combines educational conference programming with a robust exhibit hall, networking events and other activities, bringing together buyers and providers of business technology products and services that are huge for IoT.




Edited by Greg Tavarez
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