Connected Cars to Help Grow Larger IoT Through IBM and Peugeot

French automaker Peugeot Citroen has partnered with IBM to bring new IoT solutions to market faster. These solutions will help several industries within the IoT to analyze data and deliver new services from connected vehicles.

Peugeot Citroen has more connected cars on the road than any other manufacturer in Europe. This partnership will allow it to develop new opportunities for automotive distribution, smart cities and retail.

Most of the connected car development has been toward mobile apps and connectivity, but these partners intend to focus on delivering and implementing connected services instead.

“We realized early on that connected vehicles, as part of the Internet of Things, were a key factor in the improvement of the customer experience

towards our Brands,” said Brigitte Courtehoux, lead for connected projects, Peugeot Citroën. “In partnership with IBM, we are unleashing connected services to the masses, so consumers can experience a new level of comfort and convenience from their cars, while industries seize new opportunities to deliver personalized services.”

This is an expansion of the existing partnership, announced last year, and under which the two companies developed M2M solutions for Peugeot’s cars. Now, this new seven-year agreement will focus on commercializing those services and building technical solutions for delivering connected services.

“The ways we facilitate our lives and work has changed dramatically with the rapid adoption of mobility and the rise of the Internet of Things,” Dirk Wollschläger, General Manager, Global Automotive Industry, IBM. “Under this partnership with PSA Peugeot Citroën, we are pushing the boundaries of mobility even further to give a broad set of industries the opportunity to tap the promise of the connected car.”

Vroom, vroom.