StepInside with Senion


When you visit a huge shopping center, do you ever wish they offered a device that helps you navigate through the building to find the stores you want to shop in?

Indoor positioning system (IPS) leader Senion has installed its StepInside IPS in the world’s most visited shopping and entertainment destination, which is The Dubai Mall in the United Arab Emirates.

The StepInside device works like a GPS for indoor locations. It enhances The Dubai Mall visitor experience with location services on mobile devices, as well as real-time integration with the mall’s smartphone app that connects visitors with special retail offers and information about events.

“By incorporating StepInside, The Dubai Mall not only provides modern wayfinding to its shoppers, but also tools for retailers to better understand and connect with their customers,” said Dr. Christian Lundquist, CEO and co-founder, Senion. “In a retail complex the size and popularity of The Dubai Mall, these tools dramatically change the way people buy and sell.”

The Dubai Mall, which is owned by Emaar Malls, values its commitment to the Smart City Initiative 2021 in Dubai. The aim of the initiative is to make the city among the world’s best-connected places.

The mall showcases 200 food and beverage outlets and 1,200 stores, which includes Fashion Avenue, which is a 440,000 sq. ft. fashion precinct. The Dubai Mall also features a variety of entertainment amenities such as an aquarium, indoor theme park, cinemas, and an ice rink in a 12.1 million sq. ft. complex. The shopping center is currently expanding to add an additional one million sq. ft. built up area that will include 150 new retail and leisure attractions.

“We are focused on leveraging advanced digital technologies to ensure that our visitors have memorable experiences at our malls,” said a spokesman, Emaar Malls. “We will continue to introduce new innovations such as Senion’s IPS to ensure that our malls remain world class destinations and redefine the retail sector.”

The Dubai Mall is assisting their more than 80 million visitors annually by utilizing the StepInside device that Senion offers. Through this technology, they are revolutionizing the way customers shop and spend their free time with family and friends. 

Edited by Ken Briodagh
Get stories like this delivered straight to your inbox. [Free eNews Subscription]
Related Articles

iVALT Builds Upon IoT Security Measures and Smarter Device Management

By: Alex Passett    6/18/2024

iVALT is looking to stake its claim as a top provider of identity security solutions, and IoT is just one area it can provide support for.

Read More

Accelerating Greatness in IoT: Soracom Officially Joins the AWS ISV Accelerate Program

By: Alex Passett    6/18/2024

Official as of this morning, Soracom Inc. - a provider of advanced IoT solutions on a global scale - announced that it has joined the AWS ISV Accelera…

Read More

Extending the 'Reach' for Powering In-Flight Drones, Courtesy of Engineers at Reach

By: Alex Passett    6/17/2024

"Wireless Power-at-a-Distance" solutions provider Reach has successfully demonstrated how a unified mesh network and wireless power transfer (WPT) sys…

Read More

New Wi-Fi 6 Module from Ezurio will Tackle Greater Connectivity for IIoT Applications

By: Alex Passett    6/17/2024

Ezurio (i.e. the rebranded name of the company known formerly as Laird Connectivity) has announced a new addition to its portfolio of Wi-Fi 6 modules:…

Read More

ICYMI: Your Mid-June 'IoT TGIF' News Recap

By: Alex Passett    6/14/2024

We've compiled a handful of Internet of Things stories that will benefit readers interested autonomous racecars, robotics deployments and more IoT dev…

Read More