Royal Caribbean, TraceSafe Keep Cruise-goers COVID Safe with Tracelets


Disney introduced integrating IoT technology into the guest experience nearly a decade ago. Maybe even making the world’s most magical place a little more magical. When vacationing we’ve grown accustomed to wristbands – Connected, or not. Royal Caribbean is providing contact tracing “Tracelets” to keep its cruise-goers safe from COVID.

In December 2020, Royal Caribbean deployed the trademarked hypoallergenic, water-resistant, comfortable Tracelets. Worn by all crew and guests, the software behind the wearable follows CDC guidelines for contact tracing and rapidly detects close contacts.

In fact, in February 2021, CDC turned to the cruise line for a look behind the curtain at the proprietary technology behind the contact tracing tool.

Today, Royal Caribbean and TraceSafe signed a two-year partnership, to create the contact tracing wearable.

Royal Caribbean Group Chief Product Innovation Officer, Jay Schneider, explained in a Royal Caribbean blog, "It was the willingness of the TraceSafe team to develop a custom Tracelet device that met our requirements for style and design that propelled the partnership forward.”

TraceSafe bands leverage a location-aware IoT platform, with scale to span the cruise line’s entire fleet.

The wearable opens the door to enhanced engagement and other guest experience opportunities. Development of the Tracelets started pre-pandemic, and when need arose it shifted course to support passenger safety, pausing the possibility of additional initiatives.   

"We look forward to continuing this engagement with TraceSafe as we explore the many new opportunities for IoT Technology onboard our ships."

The IoT is heading to open waters!

Edited by Maurice Nagle
Related Articles

The State of IoT-Enabled Customer Experiences: Genesys Report Affirms Opportunities Though Progress is Slow

By: Arti Loftus    10/20/2021

Four years following on the publication of the original "State of Customer Experience" in 2017, Genesys this week released an updated report, which ex…

Read More

Next Level Connectivity at Retail is Contextual, Personalized and Entertaining With Digital Shopping Carts

By: Arti Loftus    10/7/2021

Today, with the adoption of IoT, the retail industry has become more customer-centric, and the primary aim is to enhance the customer experience to it…

Read More

Education for All Requires Broadband for All: Best and Highest Purpose for the Infrastructure Bill?

By: Matthew Vulpis    10/7/2021

Today's classrooms are digital classrooms first, whether in place or extended through e-learning platforms and are being fed by information and conten…

Read More

Small Is The New Big: Faster, Smarter Connectivity and Compute at the Edge

By: Matthew Vulpis    10/7/2021

In recent years, we've seen a drastic increase in smart technology aimed at making our lives easier. These innovations focus on improving our physical…

Read More

Microdrones Announce Presentation to Introduce Drone That Can Collect Longer Range Data for Industries

By: Arti Loftus    10/6/2021

Drones are becoming commonplace as more industries begin to understand the value that they can drive. Not only can they save companies money but drone…

Read More