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Soracom Meets IoT Connectivity Demands in Brazil with New Plan

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Last week, I penned an article about one IoT company – a cellular connectivity solutions provider – delivering cloud-native IoT connectivity in Brazil as part of a partnership with Claro Brasil. Amongst several things I learned while writing it, one thing stood out quite clearly:

Modernized IoT connections in Brazil are on the up.

According to data from Transforma Insights, in fact, IoT connectivity is being forecasted to grow to roughly 69 million in total by the end of 2027, representing a notable CAGR of 19.1%. Transforma Insights’ Matt Hatton said that “Brazil is a prominent example of a country where strict roaming regulations have proven challenging for IoT businesses looking to capture prime opportunities in the market.”

But, as made evident, businesses are indeed seizing said opportunities.

Another name that’s now in that Brazilian bucket, so to speak?

Soracom, Inc.

I’ve covered Soracom a fair amount this summer; from its generative AI capabilities for IoT connectivity solutions and its affordable new X3-EU data plan for European startups and other IoT companies, to a partnership with NTN service operator Skylo and another expansion of strategic partnerships with fellow IoT companies Quectel and Murata.

The long-story-short of it? Soracom has the latest receipts, and its efforts are only going further.

Earlier this morning, Soracom announced the release of its PlanP2, a new data plan for the delivery of IoT connectivity in Brazil “using a local carrier profile to ensure regulatory compliance,” the company said.

Brazil, as mentioned, is currently a large market for IoT growth, but a swathe of regional restrictions of permanent roaming (as Transforma Insights’ Hatton stated) presents real compliance challenges for connected devices designed for use in multiple countries.

But with Soracom’s PlanP2, customers will be able to use the same Soracom IoT SIM for both global multicarrier connectivity (i.e. in more than 160 separate countries) and fully compliant 2G/3G/4G/NB-IoT connections in Brazil itself.

This approach, as Soracom’s team explains, takes advantage of Soracom’s Subscription Container feature, “which allows users to add multiple network profiles to Soracom SIM cards and eSIMs for over-the-air (OTA) solutions.” PlanP2 is compatible with both card-type and chip-type SIMs and can “even be set to pause network access fees during the inactive periods in a product lifecycle.” This is especially useful for IoT devices that are manufactured and distributed globally, like a variety of consumer electronics, location-based trackers, wearables, connected healthcare devices, etc.

Per Kenta Yasukawa, co-founder and CTO of Soracom:

“Success in IoT depends on a connection you can count on. So, wherever a local profile is needed, we're committed to making it easy with a single IoT SIM and on-demand access to the right OTA plan. PlanP2 achieves this; it positions our customers to deliver leading-edge connected experiences in one of the world's most dynamic IoT markets.”

I’ve said it many, many times before, and I’ll say it again: Connectivity is the lifeblood of IoT. For applicable Brazilian markets, this is especially hot, at the moment. Thus, getting the jump on it like Soracom currently is makes great sense and bodes well for its teams as they continue their mission to accelerate global connections.




Edited by Greg Tavarez
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