40 percent of US Households to Go Smart Before 2019

By Ken Briodagh November 08, 2017

In a recent announcement, Parks Associates today released new research reporting that 41 percent of U.S. broadband households plan to purchase a smart home product in the next 12 months, and more than a quarter of those said they have high purchase intentions.

The most popular devices for respondents included smart smoke/CO detectors, thermostats, and lightbulbs. The international research firm predicts, based in part on this study, U.S. broadband households will buy almost 55 million smart home devices in 2020.

“Consumer intentions to buy smart home products are strong, but there are multiple steps the industry can take to turn these intentions to reality,” said Elizabeth Parks, EVP, Parks Associates. “At CONNECTIONS Summit, we will discuss strategies to educate consumers, reduce price sensitivity, and enable new use cases regarding smart home products, including innovations that will reduce costs and enhance value propositions in new platforms.”

CONNECTIONS Summit features multiple sessions on the smart home, with sponsors including Homematic IP, Vivint Smart Home, Brilliant, Carrier, Cirrent, Deutsche Telekom, Greenwave Systems, Hive, Intel, iQor, LUX Products, mnubo, Plasmatic Technologies, ROC-Connect, and Zigbee Alliance.

Confirmed Speakers:

eQ-3 AG – Bernd Grohmann, EVP

ADT – Jay Darfler, SVP, Emerging Markets – Lainie Muller, Director Wellness

Brilliant – Aaron Emigh, CEO & Co-founder

Carrier – Pamela Hoppel, Senior Director, Product Marketing

Centrica Connected Home (Hive) – Nina Bhatia, Managing Director

Cirrent – Rob Conant, CEO

Comcast – Scott Boyarsky, VP, Digital Home Products

CUJO – Leon Kuperman, CTO

Deutsche Telekom – Thomas Rockmann, VP Connected Home

Google – Mark Spates, Product

Greenwave Systems – Jim Hunter, Chief Scientist & Technology Evangelist

HelloTech – Richard Wolpert, Co-Founder & CEO

Intel – Miles Kingston, GM, Smart Home Group

iQor – Autumn Braswell, COO, Global Solutions, Marketing, LinQ

LUX Products – Rob Munin, CEO

mnubo – Jules Perrot, Global Sales Manager

Nest Labs – Jeff Hamel, Head, Energy Partnerships

Plasmatic Technologies – Tony Mauro, CTO

People Power – Stuart Sikes, VP Business Development & Strategy

ROC-Connect – Marcus Scheiber, CEO

Samsung Electronics America – Bill Lee, VP & GM, Smart Home Product Marketing

Sensory – Todd Mozer, CEO

Trusource Labs – Alton Martin, Co-Founder/Chief Evangelist

Vivint Smart Home – Jeremy Warren, CTO

Whisker Labs – Amena Ali, CRO

Zigbee Alliance – Tobin Richardson, President & CEO

Ken Briodagh is a writer and editor with more than a decade of experience under his belt. He is in love with technology and if he had his druthers would beta test everything from shoe phones to flying cars.

Edited by Ken Briodagh

Editorial Director

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