In a recent announcement, Parks Associates today released new research reporting that 41 percent of U.S. broadband households plan to purchase a smart home product in the next 12 months, and more than a quarter of those said they have high purchase intentions.
The most popular devices for respondents included smart smoke/CO detectors, thermostats, and lightbulbs. The international research firm predicts, based in part on this study, U.S. broadband households will buy almost 55 million smart home devices in 2020.
“Consumer intentions to buy smart home products are strong, but there are multiple steps the industry can take to turn these intentions to reality,” said Elizabeth Parks, EVP, Parks Associates. “At CONNECTIONS Summit, we will discuss strategies to educate consumers, reduce price sensitivity, and enable new use cases regarding smart home products, including innovations that will reduce costs and enhance value propositions in new platforms.”
CONNECTIONS Summit features multiple sessions on the smart home, with sponsors including Homematic IP, Vivint Smart Home, Brilliant, Carrier, Cirrent, Deutsche Telekom, Greenwave Systems, Hive, Intel, iQor, LUX Products, mnubo, Plasmatic Technologies, ROC-Connect, and Zigbee Alliance.
Confirmed Speakers:
eQ-3 AG – Bernd Grohmann, EVP
ADT – Jay Darfler, SVP, Emerging Markets
Alarm.com – Lainie Muller, Director Wellness
Brilliant – Aaron Emigh, CEO & Co-founder
Carrier – Pamela Hoppel, Senior Director, Product Marketing
Centrica Connected Home (Hive) – Nina Bhatia, Managing Director
Cirrent – Rob Conant, CEO
Comcast – Scott Boyarsky, VP, Digital Home Products
CUJO – Leon Kuperman, CTO
Deutsche Telekom – Thomas Rockmann, VP Connected Home
Google – Mark Spates, Product
Greenwave Systems – Jim Hunter, Chief Scientist & Technology Evangelist
HelloTech – Richard Wolpert, Co-Founder & CEO
Intel – Miles Kingston, GM, Smart Home Group
iQor – Autumn Braswell, COO, Global Solutions, Marketing, LinQ
LUX Products – Rob Munin, CEO
mnubo – Jules Perrot, Global Sales Manager
Nest Labs – Jeff Hamel, Head, Energy Partnerships
Plasmatic Technologies – Tony Mauro, CTO
People Power – Stuart Sikes, VP Business Development & Strategy
ROC-Connect – Marcus Scheiber, CEO
Samsung Electronics America – Bill Lee, VP & GM, Smart Home Product Marketing
Sensory – Todd Mozer, CEO
Trusource Labs – Alton Martin, Co-Founder/Chief Evangelist
Vivint Smart Home – Jeremy Warren, CTO
Whisker Labs – Amena Ali, CRO
Zigbee Alliance – Tobin Richardson, President & CEO
Ken Briodagh is a writer and editor with more than a decade of experience under his belt. He is in love with technology and if he had his druthers would beta test everything from shoe phones to flying cars.Edited by
Ken Briodagh
